Torque moves the machine. We move the market.
Torq Effect connects automotive brands with hands-on creators across DIY maintenance, repair, detailing, modifications and offroading — building relationships that feel real.
What we do
Full-service influencer marketing
From first brief to engaging content we handle it all.
Creator Partnerships
Matching brands with creators whose audience actually turns the wrench.
Audience Strategy
Targeting the right sub-niche, from track-day tuners to weekend overlanders.
Creator Network
A vetted roster of hands-on automotive voices ready for the right brand fit.
Our specialty
We live and breathe automotive
Generalist agencies spread thin. We go deep in the sub-cultures that matter — so content lands with audiences who genuinely care.
About Torq Effect
A specialist influencer marketing agency built by automotive engineers and enthusiasts
Based in Coventry — a city with motoring in its blood — Torq Effect exists to make automotive influencer marketing honest and effective. We bridge the gap between brands who need reach and creators who need the right partners, without the fluff.
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Authenticity first
We only pair brands with creators who genuinely use and believe in the product.
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Niche expertise
Automotive is all we do. We understand the audience, the culture and the craft.
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Real partnerships
Long-term relationships built on clarity and fair terms.
How it works
A simple four-step process
From introduction to insights, we keep every collaboration clear and accountable.
Discovery
We learn your product, goals and the audience you want to reach.
Matchmaking
We shortlist creators from our niche network whose content fits your brief.
Creation
Creators produce honest, engaging content with our guidance and support.
Results
We deliver the content, track performance and report back transparently.
For creators
Make content you love. Work with brands that fit.
If you create automotive content — wrenching in the garage, restoring abandoned machines, or tackling the next trail — we want to hear from you. Join our network for brand partnerships that respect your voice and your audience.
- Relevant brand deals in your niche
- Fair, transparent terms
- Creative freedom on every brief
- A team that speaks automotive
Get in touch
Let's build something that drives results
Whether you're a brand looking for reach or a creator ready to partner, tell us about your goals and we'll take it from there.
Coventry, United Kingdom
Based in the heart of UK automotive industry but reaching globally
anwer@torqeffect.co
We reply within two working days